What is Attraction Marketing

“Attraction Marketing is Attracting those People who are eagerly seeking the ‘value’ you are offering.” Tom LeBlanc

Intro: First, it’s important to understand that there are basically two schools of thought. Let’s refer to them as the “old school” and the “new school.” Here is my take on it.

Old School Methods consist of leading with (talking about) your product or opportunity as soon as possible. In other words, they talk with everyone they know about what they are doing. They talk about their company, the products and the compensation plan. Some will be interested but usually most are not interested because they just were not looking for what you have when you approached them.

The New School (Attraction Marketing) is all about NOT leading with your company or product. Instead, the attraction marketer leads with value. Their goal is to provide people with valuable articles, videos and other types of training.

It’s a proven fact that would-be distributors or business partners want to get involved with people they like and trust. Even more so, they gravitate to those who are leaders in their field… people who can lead them to the fulfillment of their goals and dreams. The attraction marketer understands that by being a leader and providing valuable training (often free training) they will gain trust and respect. It’s called “Attraction Marketing” because these marketers tend to “attract” people to them. And not only people … but people who are interested in what they teach and people who are looking for the products or opportunities they offer.

Let’s face it– which is more attractive: trying to convince your friends and family to buy your products  and join your company or providing people valuable content that attracts just the right people to you and what you offer?

In summary the “old school” method leads with products and opportunities while the “new school” of attraction marketing leads with value that people are looking for. In the old school we “approach” people while in the new school they approach the attraction marketer because they have something seekers are actually looking for. Which do you think is easier? However, we must not forget that the old school has many good points. We must not throw out one and totally replace it with another.

As a Twitter user do you feel different when someone pitches you their product or when they provide you with some valuable information? Both methods work but the new school methods seem to work easier and with much less rejection.

A good example of a Tweeter who does a superb job of attraction on her blog is Vicki Berry. She has numerous “core” articles and videos. She has a unique approach of offering valuable content yet providing the important factors of one-on-one friendship building and trust-building aspects of the old school. You will find that she takes the best of both schools.

Refer to a related post called “What people really want.”