Seven Reasons Why Network Marketers Fail

“With a 95% failure rate we need to look at
what everyone else is doing and do the opposite.”

Tom LeBlanc, Coach/Trainer

REASON #1: They work on the business More than on Themselves. Usually marketers jump into “working” the business while neglecting the importance of  “working” on themselves. In order to attract leaders you must first learn to be a leader. In order to attract people with confidence and power you must first develop confidence and personal power. Marketers must work on their Mindset and their Belief system before they can be successful in any business. These are topics for another blog post. Let me give you one example: Have you heard it said that “We have good scripts.” Did you know that you can use the exact words as I use and yet get negative results… because it doesn’t matter WHAT you say but HOW you say it. If your company or team does not take this kind of personal development seriously the deck is stacked against you.

REASON #2: They do not have a working knowledge of The Law of Attraction. In a nutshell the Law of Attraction can be described as “We Become a Powerful Magnet for Attracting Whatever We Focus on… Whether Good or Bad / Wanted or Unwanted.” As a dual-certified Law of Attraction Coach/Trainer I teach my Empower Team members how to use the Law of Attraction. Did you know that you are already using the Law of Attraction in your business and in your life? It operates in everyone’s life.. however, usually randomly. One must learn how to use the Law of Attraction DELIBERATELY to attract more of what they want and less of what they don’t want. If you don’t like the results you are getting you can learn to RESET your results.

REASON #3: They don’t understand the skill of Goal Setting. Did you know goals have four distinguishing characteristics that make them powerful? Here they are:

1. A GOAL must be clear.
2. It must have a time limit (If not… it is only a dream or fantasy.)
3. It must have a Plan or a map that keeps you on course.
4. You must be Working on the plan.
   

REASON #4: They want to present their program far too soon in the conversation. How can we possibly tell a prospect that we have “just the thing for them,” when we don’t even know what they want or need? Who is the only person that knows what they want and need?… them. First, we must ask questions to uncover their wants and needs. Then we can know if our solution is right for them. When we present it we can explain it in terms of what they said they wanted or needed… telling them how our solution can satisfy their needs.

REASON #5: They do not know the basics of personality styles. Have you ever noticed that some people love details while others just want the “Big Picture?” When you understand the differences in personality styles or learning styles you can give the people more of what they can relate to. Have you ever given a “Big Picture” person a bunch of endless details? How long did it take for them to lose interest and run the other way? In this blog I have addressed the four personality styles in some detail. Refer to them in the “Personality Styles” category in the right sidebar when you finish reading this post.

REASON #6: They don’t know the difference between “Hot Buttons” and “Heart Buttons.” I learned this from my friend Michael Oliver. Remember, It does not matter WHAT people want that is important. What is important is WHY they want it. For example, “Financial Freedom” may be a “Hot Button.” But the “Heart Button” is why they want financial freedom. It might be because they want to spend more quality time with their grandchildren. Heart buttons are all about inner emotions and feelings.

REASON #7: They don’t understand the difference between features, advantages and benefits. And they think that they need to tell all about all the features. Let me tell you a story to illustrate this: When I operated my physical therapy private practice a photocopier salesman showed me a new copy machine. When he told me about the speed I was impressed. When he told me about the ease of use I was ready to buy. He kept talking and talking and talking until he finally said… “And another really cool thing that it does is sorts and collates.” At that point I stopped him and said, “I will NEVER use that feature. I changed my mind. I don’t want this unit anymore.” There is a tendency for us as marketers to TALK TOO MUCH! When we do we can talk our way out of a sale. It’s always better to give too little information instead of too much.

Tom LeBlanc is a certified Law of Attraction coach/trainer. He empowers business builders to beat the odds of failure in the home business world.