The Facts You Should Know
About Answering the Question…
“So, What Do You Do?”

How to Make an Immediate Impact
When You Meet a Potential
Customer or Business Partner

by Tom LeBlanc PT

One way to answer the question is by telling them What You Do, for a living, such as:

• “I’m a physical therapist.”
• “I’m a computer programmer.”
• “I’m a health product distributor.”
• “I’m a network marketer.”
• “I’m an Internet marketer.”

When you respond with What You Do it tells them very little about what you really do. It may not spark their interest.

A more powerful way to introduce yourself is by sharing with them How What You Do Helps Others.

For example: You know how nowadays a lot of people are struggling with various degenerative diseases, aches and pains and generally not experiencing optimal health? What I do is introduce people to the concept of acid/alkaline balancing so that they can start to feel better and do more of what they enjoy doing. What about you?

Do you see how it paints a vivid picture of what you actually do that positively impacts the lives of others? This will more than likely result in them asking to know more about what it is you do.

Here is a simple formula you can use to design your own Personal Introduction Response. I used info that is personal and passionate to me. You can insert your own words that describe what it is you do and what you are passionate about. Here are the steps:

1. State the problem: (Health and Wellness Related) Rise of Degenerative Diseases, Increase in Back Pains,
(Business Related) Lack of Free Time, Higher Cost of Living, Lack of Job Security, Lack of Energy, etc.

2. Educate: Weave in a bit of interesting information such as a quote from a prominent person or agency. For example, “Were you aware that …..”

3. State the Solution. Explain How What You Do Helps Solve the Problem.. “What I do is….”

4. End with a Question, such as “What do you do” or “Are you happy with the stability of your present job?” or “Are you happy with the state of your health?”

Here is what it looks like when you put it all together:

(Poor Health) You know how nowadays a lot of people are struggling with various degenerative diseases, aches and pains and generally not experiencing optimal health? Were you aware that one prominent physician (Dr. Theodore Baroody) goes so far to say that “all illnesses have the same root cause… too much tissue acid waste in the body!” What I do is introduce people to the concept of acid/alkaline balancing so that they can start to feel better and do more of what they enjoy doing. Are you happy with the way you feel?

Here’s an example of how you can switch it from what you do to what your product does:

Decline in the Work Place or the Professional Environment: You know how nowadays after a person reaches age 40 it becomes more competitive in the work place? It’s common knowledge that the inevitable effects of the aging process have a significant impact on our performance. What this does is helps bring the body into a balance where peak performance is possible at any age. How easy is it for you to keep up the same pace you used to?

Here’s another example:

Exhausted (and Worn Out): You know how sometimes people get under so much stress they become frustrated because they become exhausted, worn-out and barely able to perform? They become distressed by the decline in their energy and vitality. Were you aware that one of the first signs of dehydration is fatigue? What this does is helps to optimize bodily function through balancing of the acid/alkaline level and through proper hydration… which has the effect of restoring energy and vitality and the pride of accomplishment. Is having an abundance of energy… enough to get you through even the toughest of days important to you?

Start now! Isn’t it time to take your business to the next level? When asked, tell them how what you do helps other people.