Who is Really the Target in a Target Market?

“A target market is a group of customers that the business has decided to aim its marketing efforts.”
Wikipedia®

A lot has been written about the need to define your “Target Market” before you begin your marketing efforts.

I, personally, have never liked the phrase, “Target Market” because who wants to be somebody’s target anyway? It sounds so impersonal.

As a business owner, what it means is you are deciding who you want to aim you marketing efforts at. They are your target because they are people likely to buy your product or service.

Until NOW I have not even liked using the term “Target Market.” Then suddenly it all changed for me.

Consider this: You are also their target– because they are searching for you and what you have. Yes your target market is targeting you just as you are targeting them.

“So, who is really the “Target” in a Target Market?
Because you are both searching for each other.
ANSWER: THEY are YOUR TARGET and YOU are THEIR TARGET.
It’s a win-win situation. You are a perfect match for each other.
When you connect with each other you both get what you want.
I like that!” Tom LeBlanc

Tom LeBlanc operates Magnetic Businesses. He believes that your business can become “Magnetic” and attract those potential customers who are actively searching for what you do best…
your products and services. He believes that this creates a “win-win” situation
for your business and for your customers.

Tom has recently developed unique online marketing  tools that can Empower you
to “Stand Out” from the crowd and get noticed.
Be among the first to access these cutting-edge business-building tools by visiting:

Magnetic Businesses/Breakthrough-Success-Tools
“No Matter What Your Products or Services Include…
Potential Customers Are Searching Right NOW…
For What You Do Best!
Will They Find You?”
Tom LeBlanc